MARKETING STRATEGY PORTFOLIO

The following are the results I achieved for businesses and creators by driving engagement, leads, and sales through my marketing strategy and execution.

Madhavan Ravi

Madhavan Ravi is a Youtuber who talks about Canada and caters to the worldwide Tamil-speaking audience.

  • Designed High-Resolution, Visually Engaging Thumbnails: Created eye-catching thumbnails that significantly increased click-through rates (CTR) and helped drive more viewers to the videos.

  • SEO Research for Titles, Tags, and Hashtags: Conducted detailed SEO research to optimize video discoverability, crafting SEO-friendly titles, tags, and hashtags that resulted in improved search rankings and increased organic traffic.

  • Video Editing for Audience Engagement: Edited over 8 videos using CapCut Pro and Adobe Premiere Pro, focusing on relatability and entertainment to captivate viewers. These videos helped enhance viewer retention rates and encouraged more audience interaction.

  • YouTube Community Management: Managed the YouTube community by replying to comments, deleting inappropriate ones, posting regular polls, and creating a consistent engagement flow, which helped grow the channel’s interaction rate and foster a loyal subscriber base. 

Youtube Management

Thumbnail Designs

Youtube Video Editing