MARKETING STRATEGY PORTFOLIO

The following are the results I achieved for businesses and creators by driving engagement, leads, and sales through my social media content strategy.

Borderscapes Immigration

Business Analysis & Niche Identification: Conducted an in-depth business analysis and identified Borderscapes’ niche to create a focused marketing approach.

Brand Kit Development: Developed a comprehensive brand kit to ensure consistency across all marketing efforts.

Social Media Funnel Creation: Designed and implemented social media funnels with strategies tailored to TOFU, MOFU, and BOFU audiences, enhancing lead generation at all stages.

Influencer Campaigns: Executed influencer campaigns to boost brand reach and engagement, amplifying content visibility.

Lead Generation: Generated over 500 leads organically through a targeted content strategy.

Audience Engagement & Conversion: Engaged viewers, grew followers through consistent algorithm-driven targeting, and converted them into leads using ManyChat DM automation.

Content Creation & Distribution: Wrote, shot, edited, and distributed all content, ensuring high-quality, consistent branding.

Lead Follow-up Streamlining: Created a data sheet for the sales team to efficiently streamline the lead follow-up process.

Results: Detailed work and outcomes are attached in the images below. Click to access the file.

Social media campaign ideation & Execution

Social media Management

Lead generation funnel using Manychat

Generated 550+ leads

Social media Brand designing

Video editing - Reels