MARKETING STRATEGY PORTFOLIO

Galatta Gala is a concert hosted by Mahaavi Events and WAF that took place in Toronto last fall.

My Work: I handled the marketing efforts for WAF to promote ticket sales for the event.

• Created Content for Awareness: Developed engaging content to build awareness about the event.
• Video Editing, Content Writing, and Social Media Strategy: Edited videos, wrote compelling content, and devised an effective social media strategy to attract and engage the audience.
• Influencer Collaborations: Collaborated with influencers to boost visibility and reach a larger audience.
• Conversion-Focused Content: Created content to drive conversions from the aware audience to actual ticket buyers.
• Meta Ad Campaigns: Launched 2 Meta ad campaigns that successfully increased visibility and drove ticket sales, integrating seamlessly with Eventbrite.

All the details of my work and results are attached below. Click on the images to access the file.